With roots in complexity studies and cognitive science, SWIFT is an advanced technology for transformation. It powers strategic insight, innovative problem solving and breakthrough creativity. By navigating quickly to the heart of the matter, and embracing constraints as springboards for design, SWIFT enables envisioning disruptive new possibilities for radical solutions while managing risk.
Network science is the study of the collection, management, analysis, interpretation, and presentation of relational data. Using the lens of this new, cutting-edge paradigm, SWIFT reframes how to observe and think about the daunting array of interconnected risks and opportunities facing organizations in today’s volatile global marketplace.
SWIFT dissolves paralyzing perplexity and opens new pathways for accelerating growth, revenue and profit. It can be applied to all manner of leadership and innovation challenges in strategy, marketing, sales, product development, and service design.
How does SWIFT work?
A network of three linked components constitute SWIFT.
The rigorous foundation underlying SWIFT is called Smart World, a theory first outlined in the book by the same title.
It provides a penetrating, new understanding of how game-changing breakthroughs are created in technology, design, and business.
Smart World theory emerges from wedding the remarkable insights of recent cognitive science research with the latest advances in complexity studies centered on network science and its mathematical laws.
Drawing upon the key ideas and distinctions of Smart World theory, and using an unconventional focus on curiosity, SWIFT's inquiry framework creates a fresh context for entertaining discontinuous leaps for breakthrough solutions. It deploys a set of penetrating questions that reveal previously invisible organizational dynamics and direct attention to hidden market opportunities.
The toolkit is a proprietary constellation of innovative thinking practices, network mapping procedures, and specific Smart World methods for surfacing hidden assumptions and unexamined presuppositions that limit business performance. The toolkit accelerates assessment and diagnosis to heighten intelligence, ignite imagination, amplify intuition, and trigger insight.